What is the social merit or purpose of all those bras and panties on perfectly sculpted bodies that we see spread across billboards and magazines? Many women indulge in lingerie to please men. Yet, ever since Antiquity, women have always kept lingerie hidden away under outer garments. Thus, lingerie must be more than erotic bait. Authors Muriel Barbier and Shazia Boucher have researched iconography to explore the relationship of lingerie to society, the economy and the corridors of intimacy. They correlate lingerie with emancipation, querying whether it asserts newfound freedoms or simply adjusts to conform to changing social values. The …

Ever wondered why your ceiling is shaped like the arches in a gothic cathedral? Or why your offi ce building looks so different from its neighboring counterparts? The ABC of Style invites you to explore the many different architectural and decorative interior styles from their ancient origins to the 1940s. Take a journey through history to see how the French aristocracy styled their palaces and castles to the simple designs of the Dominican monastic churches during the middle ages. Often, political changes implicate a stylistic transformation. Thus, the different European styles were frequently named after a sovereign or a historical …

What do the thousands of images of bras and panties on perfectly sculpted bodies that we see spread across billboards and magazines say about our society? Many women indulge in lingerie to please men. Yet, since antiquity, women have always kept lingerie hidden away under outer garments. Thus, lingerie must be more than erotic bait. Authors Muriel Barbier and Shazia Boucher have researched iconography to explore the relationship of lingerie to society, revealing the economy and corridors of intimacy. They correlate lingerie with emancipation, querying whether it asserts newfound freedoms or simply adjusts to changing social values. This Mega Square …

Our society and culture is the one that dehumanizes women and devalues their quality, and causes them to think they are less human when it comes to female-gender. Women are always given a negative identity and treated less than humans in so many parts of the world. It will be an impossible task to try to list the amount of women that have been abused and murdered in our world today. Women are always seen as an instrument of abuse to be used and abandoned. Coming to our undeveloped society, where culture has discriminated against women and caused their rights …

This book aims to cover both the ontological determination and the characterization of what we call with terms such as disease and others related. The current edition is a more complete version of the first edition in Spanish that was published four years ago. In this edition, both semantic and gnoseological as well as ontological issues have been developed in more detail and depth. The foregoing is due to the fact that we could establish the meaning of the disease concept based on its explicit ontological reference, namely, the question about the existence of disease. Furthermore, to achieve that aim, …

The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below.

Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly …