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The latest book by Jürgen Klaric focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research.In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.

7.735 CLP eBook EPUB

We Are Blind

Jürgen Klarić

The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you- how the human mind works and its curious decision-making behavior- the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive)- to identify the most serious mistakes big brands make- how to change the vision and culture of the company. In addition, it provides Jürgen Klaric's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. …

8.211 CLP eBook EPUB

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Resultados de la búsqueda para: "Grupo Planeta - México"

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